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Lighthouse Consultants
ul. Zakopiańska 4A
03-934 Warszawa, Poland
Tel.: (+48 22) 616 41 44
Faks: (+48 22) 616 18 80
E-mail: biuro@lh-c.pl
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Piotr Płocharski
Managing Director p.plocharski@lh-c.pl
Expert in change management and crisis communication. Studied at the University of Warsaw Departments of Economy and Journalism, Piotr started his professional career working at advertising agencies (Young & Rubicam) and in the media (Multichoice Filmnet, Bertelsmann). After that phase he got involved in the PR field. Due to his knowledge and experience in reputation management, Piotr has been an advisor to some of the largest Polish and foreign companies, among them: Telekomunikacja Polska, Provident Polska, BRE Bank, Philip Morris. Furthermore, he was consultant to PKN Orlen during the public debate over the outcome of the Act on Biopetrol implementation.
Przemysław Mitraszewski
Managing Partner p.mitraszewski@lh-c.pl
As a specialist in reputation management and crisis communication, Przemysław advised clients from the financial, FMCG, telecommunication and pharmaceutical sectors. His extensive client list includes the Provident Polska, PKN Orlen, Telekomunikacja Polska, BMW Polska, GMAC Bank, mBank, Centralne Laboratorium Naftowe (Main Petroleum Laboratory), Konferencja Przedsiębiorstw Finansowych (Financial Companies Conference) and the BRE Bank. Crisis projects successfully managed by Przemysław include accidents at work, accusations of fraud, blackmail, mobbing and sexual harassment. Przemysław is the author of many publications on crisis management and the "Crisis Management Approach Process", preparation method to crisis management. Social programs also fall within the scope of his interest. He co-created "Trampoline" (for the Provident Polska) and "Disabled-enabled"" (for the Friends of Integration Association). Additionally, he organizes media and crisis management trainings.
Jarosław Bańda
Business Development Director j.banda@lh-c.pl
An expert in corporate communication, specializing in projects related to reputation management, internal communication and issue management; before joining the Lighthouse Consultants team, Jarosław Bańda was a Deputy General Manager and Corporate PR Unit Director in the Edelman Polska agency, where he advised companies and institutions such as: PKO BP, Allianz Bank, GE Money Bank, Coca-Cola, 3M, Shell , Nordzucker AG, Vattenfall, Pfizer, AstraZeneca, Eli Lilly, Fujifilm or to the European Commission Representation in Poland.
Earlier, Jarosław worked as chief of the PR Department in the Polpharma SA Trade Office. For over 2 years, he had directed the Pekao SA Bank's external communication where his responsibilities included CSR, sponsoring, institutional relations and corporate identity management. He gained his PR consultant experience at the BCA SA agency where, as a Senior Associate, he worked for companies like GlaxoSmithKline, Boehringer Ingelheim, Vattenfall, Walt Disney Company and ITI Cinema.
Jarosław's first steps in the public relations field were made in the Polskie Górnictwo Naftowe i Gazownictwo SA (the largest Polish oil and gas exploration and production company) PR Office. Jarosław is a graduate of the Department of Journalism and Political Science at Adam Mickiewicz University in Poznań.
Jolanta Zieleniewska
Client Service Director j.zieleniewska@lh-c.pl
Responsible for strategic counseling for the agency's clients and team work coordination. Jolanta is an alumnus of the Psychology Department at Warsaw University with 13 years experience in the field of public relations, which has been gained during her collaboration with companies from many sectors, including: Schering-Plough, Wyeth, Abbott, AstraZeneca, CM LIM, Unilever, Wyborowa SA, Institut del Cava, Skanska, NCC, Philips, Elektroeko Organizacja Odzysku Sprzętu Elektrycznego i Elektronicznego SA, Rekopol, Legia Warszawa. Jolanta specializes in projects related to the issue of health promotion. Furthermore, she is the coauthor of several educational programs which have been realized in educational institutions and of numerous social campaigns ("Stop pneumokokom", "Stres pod kontrolą", "Akademia Wychowania Słonecznego", "Jem kolorowo", "Smak zdrowia", "Każdy uczeń wie, co robić z ZSEE", "Ogólnopolski Program Edukacji Zdrowotnej"). She is interested in issues related with CSR, as well as in the nature of crisis situations and ways of resolving them. Recently Jolanta worked as Health & Consumer Health Unit Director in the Edelman Poland agency, and as Account Director for the Multi Communications agency; and also previously for Euro RSCG Integrated Communications.
Magda Zwolińska
Account Director m.zwolinska@lh-c.pl
At Lighthouse Consultants Agency, Magda is a consultant on issue & crisis management projects. She has prepared crisis management strategies such as frauds, employment issues, products withdrawals, IT systems collapses, accidents, redundancies. Magda has collaborated with many companies such as: PZU, RWE, Pirelli Pekao RE, PLIVA / Teva, Dr Oetker, Tesco, Telekomunikacja Polska, Axel Springer (Newsweek, Forbes), Provident Polska.
She is the author of several publications in the business related press, and is responsible for the special events organization, as well as for trainings in case of a crisis situation. She is also a supervisor in the department dedicated to the real estate business. Magda is a graduate of the Department of Journalism and Political Science at Warsaw University with a specialization in media marketing and public relations.
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